Versa Finance
A fintech marketing site rebuilt for trust, clarity, and sub-second load times.
Project scope
- Editorial Design
- Next.js Development
- Performance Engineering
- SEO Architecture
- Analytics
Overview
Versa needed a website that reflected their positioning as the most trustworthy fintech for SMBs. Their existing site converted at 1.2% and took 6s to load on mobile.
The Problem
The site was visually noisy, the value proposition was buried in the third fold, and the mobile experience was nearly unusable. Every extra second of load cost measurable revenue.
The Solution
We rebuilt in Next.js with a complete editorial redesign. Every section was structured to answer one specific question the visitor had at that precise moment. Load time was the primary design constraint.
The Outcome
Conversion rate reached 3.8% (from 1.2%). Page load dropped to 0.9s on mobile. Core Web Vitals entered the top tier, improving organic rankings within 90 days.