Deep work.Real outcomes.

The Problem

Orbital's sales team spent more time fighting their CRM than closing deals. The interface had grown organically over four years — inconsistent, bloated, and slow. Churn among power users was rising.

The Solution

We conducted six weeks of user research, mapping every friction point. Then rebuilt the architecture from scratch: a unified data model, a consistent component system, and a dashboard surfacing only what salespeople needed at a glance.

The Outcome

Time-to-close improved 31%. User satisfaction rose from 3.1 to 4.6/5. The design system we delivered reduced front-end development time by 40% for all subsequent features.

The Problem

Versa's marketing site converted at 1.2% — below industry average. The site was visually noisy, the value proposition buried, and it loaded in 6 seconds on mobile.

The Solution

We rebuilt in Next.js with a complete editorial redesign. Every section was written and structured to answer one specific question the user had at that moment. Load time became the primary design constraint.

The Outcome

Conversion rate reached 3.8%. Page load dropped to 0.9s on mobile. Core Web Vitals entered the top tier, improving organic search rankings substantially within the first quarter.

The Problem

Nova Health's app had 34% 30-day retention. Patients found it confusing; clinicians found it slow. The codebase was a 4-year-old native iOS app with no Android equivalent.

The Solution

Rebuilt in React Native with a WCAG AA-compliant design system. Onboarding was simplified to 3 steps, a real-time clinical messaging layer was added, and iOS and Android launched simultaneously.

The Outcome

30-day retention rose to 71%. Clinician response time dropped 58%. The app was featured as Best New App in the Health category on both platforms.

The Problem

Pulse had 12 data sources, 4 dashboards, and no single source of truth. Their ops team spent 14 hours per week manually compiling reports that were outdated by Monday.

The Solution

We built a custom AI pipeline ingesting all 12 sources, normalised the schema, and surfaced weekly operational summaries via a fine-tuned LLM — all in one minimal dashboard with anomaly alerts.

The Outcome

14 hours of weekly manual work reduced to 20 minutes of review. The system flagged a critical inventory anomaly in week three. The pipeline scales automatically as new sources are added.